Why Should You Advertise on the Internet
Some Internet Facts
No matter what business you are in, Internet is the medium
that will provide you with the widest audience. 30 million
of households in US own home computers, this number
is expected to reach 70 million by the end of the century. Half
of the computers in households are used for browsing on the internet.
When you add to this number, the number of people who access
the internet from their workplace, it is easy to see that, Internet
is THE medium that will reach a truly vast audience.
If you are selling a product or a service, consider the
following facts, and, you will see that
Internet is the medium that
will give you the maximum bang for your dollars.
I n t e r n e t A u d i e n c e
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17%, or 37 million of people over the age of 16 have
access to the internet. 11% or 24 million of total persons
above the ages of 16 in US and Canada have used the
internet in the last three months. The typical surfer
is in the age range of 18-35 years, with the average
age close to 31 years.
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Average internet surfer spends 5 hours and 28 minutes
per week on the internet.
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On average internet surfers are upscale, with 25%
earning in excess of $80,000, 50% are professional
managers, and 64% have atleast a college degree.
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Males account for 66% of the internet user population,
and account for 77% of internet usage. It is
estimated that by 1997, this group will consist of
equal numbers of men and women.
B u s i n e s s O n I n t e r n e t
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Obtaining product information for purchases is one
of the preferred activities on the Net. It is estimated
that over 13% (2.5 million) of web surfers have
purchased products and/or services over the Internet.
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It is estimated that retail sales on the Net will
total $7 billion annually by the year 2000 and
that "business-to-business" trade on the Net could add
up to 22 billion dollars a year.
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A recent study by IBM (1995) suggests that online
catalogs on the Internet can save firms up to 25% in
processing costs and reduce cycle time by up to 62%.
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Researchers have reported that net marketing may be
more effective than marketing through traditional media.
For example, one researcher suggests that marketing on
the web results in ten times as many units sold as
one-tenth the advertising budget.
S o m e I n t e r n e t R e f e r e n c e s
The facts presented above have been summarized from
some of the fllowing references. If you wish to get
more detailed information about the Internet, follow
the hotlinks presented below.
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